Marketing is well known for building urban legends. Myths about the catastrophic consequences if you don’t buy their products! Bent statistics and stretched out numbers to make you understand you need something.
And sometimes, myths become reality.
Remember 1999, the world was trembling at the possibility of a computing cataclysm at midnight on December 31st. Yet 19 years later, computer breakdown has become a real threat to all companies, especially the smaller ones where no recovery plan is in place.
Wannacry was a turning point in 2017, and people finally started realizing there was something behind the legend. A few weeks later, NotPetya forced some employees to take time off since their machines were unusable.
Taking a day off might seem insignificant, but a CEO knows what it really means. A whole company shut down, even for a single day is not without cost. It can be measured, and it can sometimes be dramatic. It’s actually the opposite of insignificant.
We already know small companies are more vulnerable than others to cyberattacks. 57% of all 2017 ransomware attacks were actually aimed at firms with less than 250 employees (Symantec 2018 study).
But studies and statistics do not give the full risk perspective. To learn more about real consequences for an SME, we spoke with Benjamin Santerne, CEO of Cottage Système – Patented solution for isolated and modular construction.
“Our business is built on years of experience in our field, but our day to day work is entirely dependent on digital tools.
Design, publishing, drawing, everything is computer assisted. Of course, we need specific software to build our projects, but beyond the conception stage, this software automatically sends the proper information to the machines. Our entire production system would be down without computers.
And this is just for starters.
We are a young company, we’re just getting going and there’s plenty of pressure. There are only a few employees and we need to work to find new clients (Sales, Marketing), create new projects (design, engineering), produce orders (construction), send this to the client (shipping), follow-up payments (accounting, sales administration) and manage the whole show (strategy, reporting).
Each step of the way is fully computer-dependent.
Nobody uses fax anymore! We get prices, we contact our suppliers, we receive and validate orders with computers. Basically, no IT means no cash-flow and no production whatsoever.
We work with SAGE which is online. Without it I can’t access accounting, or stocks or delivery orders, nothing. Without a delivery order, no carrier would ever take our merchandise. Everything would freeze!
Besides, we are developing fast; these first years are crucial. Beyond production and accounting, we actively work on lead generation. Each lead is precious, and we can’t afford to lose our databases! We also need IT for our community management, which is essential for a startup. Our website and social media accounts are noted on how fast we give satisfaction to prospects. We HAVE to be responsive, we have no choice! We have no strong customer base on which we can rely. We are currently building our company’s reputation from scratch and one mistake could be dramatic.
Bigger and older companies usually have the whole thing planned. They have IT teams on hand with a tried and tested disaster recovery plan. When disaster strikes, startups and SMEs are more like a few people running everywhere, playing the firemen and crying “we HAVE to make it work!”. But this is no game.
For a company like Cottage System, a typical week of inactivity would leave around 60 000 euros hanging. Knowing that we would have to pay daily penalties on late work, we can add around another 25 000 euros.
This is the kind of consequence we are facing with one week of IT downtime. “
According to a Kaskpersky Lab 2018 study, after a ransomware attack, 1 in 4 small companies (up to 10 employees) lost their data for several weeks. We are not talking about a myth. This is really happening, and SMEs must measure the gravity of the situation and take action.
Backup is almost always the only available solution to ensure full recovery. But recovery time is still downtime and can cost money.
Depending on the volume of all your data, it might last from a few hours to a few days (in case you need outside help). You must decide how much time – and how much money – you are prepared to lose.If the answer is “none”, there is a solution.
Wooxo is specialized in data protection for SMEs. Our day to day job is to make sure our clients can access their data and operating systems, instantly, whatever happens.
That’s why our newest feature, OneClick Restart, allows immediate access to your IT! In case of a disaster, and even before recovering any file, immediately access your computer or server backup from our box. Zero downtime – zero financial loss. OneClick Restart is the final piece in your cybersecurity strategy. This exclusive new feature changes the face of data recovery to help startups and SMEs protect their business.
IT downtime is real, and no one is spared. Take the time to think about it, figure out what it really means for your company and get prepared. Especially if you’re a startup: your business deserves a real shot at becoming something big.