What Does it Really Take to Effectively Stop Bad Bots?
What Does it Really Take to Effectively Stop Bad Bots?
Stopping bad bots is a cat and mouse game where adversaries adapt in seconds to work their way around expensive, high-maintenance bot mitigation defenses.
The recent acceleration of digital transformation, due to the impact of COVID-19, has greatly advanced this trend.
So much so that 71% of businesses recently surveyed have seen an increase in the number of successful bot attacks, and 78% have seen more customer complaints or churn as a result.
The New Generation of Bot Attacks Requires a New Approach
The bot mitigation industry is failing to adequately protect customers and stand up to evolving automated threats.
Adversaries are evolving their tactics and leveraging new automation tools to launch their attacks. These difficult-to-detect bots look and act like humans by using legitimate IP addresses and user agents, obtained from easy-to-access and cheap-to-purchase residential proxy networks. Thus, a traditional rules-based approach is unable to detect the more sophisticated bots used today.
A different approach to bot mitigation is needed. New generation solutions are designed to adapt to new threats as they emerge, including those never seen before. Instead of relying on rules, or by looking for suspicious behavior based on “bad” attributes from the past, a modern solution should be able to identify the evidence that exists whenever automation is applied towards your infrastructure - websites, mobile apps, and APIs. This can be done on the client-side, so threats are detected in real-time with high levels of accuracy - with no need for ongoing maintenance and tuning.
No More Tradeoffs Between Real-Time Security, Simplicity, and User Experience
Our team has pioneered a new and better approach to mitigating bots. Instead of letting requests in to look for suspicious behavior that can fly beneath the radar, Kasada is able to accurately identify and stop malicious automation before it’s ever allowed to enter your infrastructure. We proactively defend against automated threats and bot attacks on websites, mobile apps, and APIs. Here’s how:
- Maintaining Trust While Employing Zero Trust: Our zero trust philosophy detects the presence of malicious automation from the very first request and stops bots before they can do their damage - including new bots never seen before. Kasada is purpose-built to combat retooling and reverse engineering attempts. It also fights back by making attacks arduous and expensive to conduct. As a result, the solution is designed to be just as effective months or years from now, as it is on Day 1. It can be deployed and effective in less than 30 minutes, requires almost no ongoing maintenance, and eliminates the need for rule updates, risk scoring, and the use of CAPTCHAs.
- Undermining the Economics of Bot Operations: It makes automated attacks financially unviable, hitting the attackers where it hurts – their wallets. A cryptographic proof-of-work challenge, able to increase in difficulty is designed to exhaust the compute resources of automated attacks, without informing the attacker, while also being invisible to the end-user. Inflicting financial damage to attackers destroys their ROI.
- Keeping it Simple - “Set it & Forget it” Bot Management: It is the simplicity of Kasada that allows it to be a holistic solution for bot detection and mitigation. Offering time-to-value in less than 30 minutes, with little ongoing maintenance, it allows for seamless protection against bad bots across all web properties, mobile apps, and APIs – while bringing control, safety, and customer visibility back to the business across all departments.
Stop Bad Bots… For Good
What Does it Really Take to Effectively Stop Bad Bots? - The industry is rapidly accepting our new approach. As a recent entrant in this market, Kasada has benefited by improving upon the first generation of architectures and learning how bot operators have bypassed them.
We’re now protecting some of the largest online businesses in the world - 85% of which had been using another bot mitigation solution prior to contacting us. Several of our customers have told us that the infrastructure savings alone have paid for our service in its entirety. We are stopping billions of bad bot requests every month that are inadvertently bypassed by the outdated detection systems in front of Kasada.
Kasada has built a simple-to-use solution to a complex problem: stopping the advanced persistent bots that others can’t. Seeing is believing - contact us and we’ll make your bot problems go away in 30-minutes… for good.
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What Does it Really Take to Effectively Stop Bad Bots?
